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Coca Cola Company (ARWA) - You Can’t Put A Price On Water

Water scarcity is a global issue but people still waste it as if it has no value. Arwa wanted to change that, so our campaign encouraged people to pay what they believed clean water was really worth. On average people paid nine times more for a bottle of Arwa, allowing us to donate 200,000 litres of clean water and install two permanent water filtration systems in Syrian refugee camps.

TV & Online Commercial, Digital, Social Media, Activation, Shopper Marketing
ROLE: Copywriter, Creative Director

Battle for Good Promo Video