<< Back

Rescue Radio

In Lebanon, there are 200,000 foreign domestic workers, thousands of whom are very sadly, physically and sexually abused. Often they are locked up and prevented from leaving their employers' homes for months, making it impossible for charities to reach them. Our campaigns found a unique way in. We created radio ads in languages only the domestic workers could understand and played them on popular Lebanese stations. Disguised as typical ads, they broke into employers' homes, delivering our secret message of hope. The two campaigns helped save the lives of almost a dozen women.

Radio Campaigns
ROLE: Concept, Copywriter, Creative Director

Rescue Radio - The Rescue Continues

PHILIPPINES

SRI LANKA

KENYA