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PepsiCo - Feel Good

As one of the largest beverage manufacturers on the planet, PepsiCo has prioritized its sustainability agenda across its product range globally. Part of that is a concerted effort to put better recycling infrastructure in place and encourage recycling of its products. This campaign used humour to communicate that you really feel good when you do the right thing.

TV & Online Commercial, Digital, Social, Print, Outdoor
ROLE: Concept, Copywriter, Creative Director

PepsiCo - Harik, Harik, Harik (Move, Move, Move)

Saudia Arabia has one of the world's highest obesity rates and a diabetes epidemic. PepsiCo, who are developing healthier products across their portfolio, partnered with the Saudi Sports For All organisation in an ambitious drive to turn the tide on obesity and diabetes through exercise and healthier lifestyles. We developed a permanent sport and physical activity platform that included the roll-out of the first free gyms in every major city across the Kingdom.

Logo Design, Branding, Outdoor 3D Gym Installations, Print, Outdoor, Digital, Social
ROLE: Concept, Copywriter, Creative Director