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The Economist - Join The Global Conversation

The Economist tasked us with expanding awareness, readership and increased subscriptions in a market they hadn’t previously foused on - the Middle East and Africa. We produced some eye-catching work in the classic red and white headline art direction, but they also asked us to develop something new that was still in keeping with the Economist brand. This fresh visual campaign was the result that helped anchor the brand and drive subscriptions across the region.

Print Campaign, Special Build Out of Home, Digital, Social, Ambient, Mobile Out of Home Concepts.
ROLE: Copywriter, Creative Director

Shifting sands - Video