Ikea | DKIDSON

IKEA Restaurant - Assemble Your Meal

IKEA wanted to promote and increase footfall to their in-store restaurants, famous for their Swedish meatballs, at a number of new stores across the region, We created a print and poster campaign that that adapted the brand DNA of IKEA to convey our message, raise a smile and encourage visitors.

In-Store Poster, Outdoor
Campaign
ROLE: Concept, Copywriter, Creative Director

IKEA Storage Solutions - Some Things Are Best Kept Hidden

Decluttering homes is one of IKEA’s core objectives. They briefed us to create a regional campaign around their existing platform of ‘Some things are best kept hidden’. We pushed that human insight to the absurd and created a fun campaign that conveyed their message perfectly.

Radio Campaign

ROLE: Copywriter

IKEA CLOCKS

00:00 / 01:05

IKEA AHMED

00:00 / 01:03

IKEA CAMELS

00:00 / 01:04

IKEA BELLYBUTTON

00:00 / 01:05

IKEA - Unassembled Ads

IKEA is not known for furniture, it’s known for flatpacks of items you inevitably to struggle to assemble at home, usually leaving you with extra screws and wonky furniture. We took this well-known problem and turned it into a humorous campaign to drive people to the IKEA Assembly Service, which is a more costly, but much smarter, painless way to assemble your furniture.

Radio Campaign

Concept, Copywriter

IKEA - Football

00:00 / 00:36

IKEA - Fighting

00:00 / 00:34